Small Cheval Privacy Policy
Last Updated: June 13, 2024
This Privacy Policy (“Policy”) describes how Management of Small Cheval, LLC (collectively, together with its members, managers, affiliates and brands of affiliates, “Hogsalt,” “we,” “us,” “our”) collects, uses, and discloses information from and about you when you visit any of our websites that link to this Policy (each a “Site” and together the “Sites”), use any of our mobile applications that link to this Policy (each an “App” and together the “Apps”), use any of our products or services, including our rewards program (collectively, together with the Site, the “Services”), or interact with us in any other way, including by applying for a job with us.This Policy does not apply to the practices of entities we do not own or manage, or to websites that do not link to this Policy. By using the Services, including by visiting the Sites, you agree to the collection, use, disclosure, and other handling of your information as described in this Policy.
PLEASE READ THIS POLICY CAREFULLY TO UNDERSTAND HOW WE HANDLE YOUR INFORMATION. IF YOU DO NOT WANT US TO HANDLE YOUR INFORMATION AS DESCRIBED IN THIS POLICY, PLEASE DO NOT USE THE SERVICES.
This Policy contains the following sections:
- Information We Collect
- How We Use Information
- How We Disclose Information
- Your Choices
- Security
- Data Retention
- Third-Party Links and Content
- Children’s Privacy
- California “Shine the Light” Disclosure
- Information for Non-United States Residents
- Changes to This Policy
- Contact Us
- Information We Collect
Information You Provide to Us. We collect information that you provide to us, including any information provided when you interact with us in any way via the Services, via phone or email, or otherwise.
The information you provide to us may include, but is not limited to:
- Contact information, such as your name, address, email address, and phone number.
- Login information, such as username and password.
- Information about your transactions through the Services, such as your purchase and order history (e.g., item ordered, cost, and date), reservations, items in your shopping cart, and any order notes.
- Information associated with your account, such as your rewards number, any points you have earned through our rewards program, date of birth, and user preferences contained within your account settings.
- Location information, including general location information (such as city, state, and zip code) and, depending on your device settings and permissions, precise geolocation.
- Audio and visual information, such as CCTV footage for security purposes.
- Any other information that you voluntarily choose to provide to us by any means and in any medium, including through your interactions with our customer service team; while participating in a survey, contest, or similar activity; or otherwise.
- Inferences about you, including your preferences and interests, based on any information that you provide.
When you submit payment through the Services, please note that our third-party payment processor collects full payment details, and we only receive limited information such as the last four digits of your credit card, the card brand, and the card expiration date.
If you apply for a job with us, you may provide us with information in connection with your application, including but not limited to:
- Contact information, such as your name, address, email address, and phone number.
- Information contained in your resume, such as your work history (e.g., past employers, job titles, work dates), educational information (e.g., institutions attended, grades, and transcripts), and information about skills, qualifications, and experiences.
- Information about your eligibility to work at the location for which you have applied, including identification documents and, in some cases, background check information.
- Information provided during interviews and evaluations, and information provided by your references.
- Any other information that we may request or you may disclose during the application and recruitment process.
Please note that we may work with third parties to collect and process your application. Any information that you provide to such a third party is governed by that third party’s privacy policy and practices, and not by this Policy.
Information Collected Automatically. When you interact with the Services or when you interact with our ads or content anywhere online, we and third parties may collect information about your browser, device, and use of the Services, including but not limited to your IP address, device type and model, operating system, unique device identifier, cookie identifiers, other device or online identifiers, browser type, language, frequency of use of the Services, web logs, crash reporting, Site pages visited, and navigation through those pages. We may also infer your general location based on your IP address and collect technical information when you interact with emails from us (e.g., whether you opened an email). Some of this information is collected using cookies and other similar technologies. For more information, see the “Your Choices” section below.
Information Collected from Other Sources. We may collect information about your interactions with Hogsalt on third-party platforms, including our social media accounts (e.g., on Facebook and Instagram). This information includes, but is not limited to, your likes, shares, and other interactions with our content and your social media handle.
We may also collect information about you from other sources, including without limitation from third-party marketers or partners and from individuals other than yourself who refer you to our Services.
- How We Use Information
We use the information we collect for various purposes, depending on the type of information and the way you interact with the Services, including:
- To provide, manage, and improve the Services;
- To administer your account, including to process your registration and verify your information;
- To personalize the Services;
- To process transactions (as explained above, full payment information is collected and processed by a third-party payment processor, not by us);
- To communicate with you about your use of our Services, including to respond to your inquiries, fulfill your orders, and for customer service purposes, which may include communicating with you via email;
- To engage in analysis and research regarding the use of our Services;
- To test and create new products, features, and services;
- For advertising, marketing, and promotional purpose, including to send you newsletters and advertise our Services to you on third-party websites (subject to any opt-out preferences you have communicated to us);
- To conduct surveys, contests, and other similar activities;
- For security, auditing, and similar business operational purposes;
- For recruitment and hiring purposes, including to process your applications for employment with us and assess your suitability for current and future job vacancies;
- To comply with legal requirements, relevant industry standards, and our policies;
- To protect the safety, rights, property or security of Hogsalt, our users, employees, third parties, members of the public and/or our Services;
- To prevent fraud and enforce our legal terms and policies; and
- For any other lawful purpose (subject to your consent where legally required).
We may combine information that we collect from and about you (including automatically generated information) with information that we obtain about you from other sources and use such combined information in accordance with this Policy.
We may aggregate and/or de-identify information collected through the Services. We may use and disclose appropriately aggregated or de-identified data for any purpose.
- How We Disclose Information
We may disclose your information as follows:
- Affiliates. We may disclose your information to our affiliates or subsidiaries.
- Vendors. We may disclose your information to companies that provide services to us, such as providers of data storage, web hosting, website support, billing and payment processing, reservation, security, analytics, advertising, marketing, shipping, and fraud prevention services, and additionally (in relation to job applications) recruiting and background check services.
- Online Advertising and Analytics Partners. We may disclose your information to third parties that provide advertising services (such as ad networks, ad servers, or other advertising partners) that help us advertise the Services. We may allow these third parties to place cookies or other similar technologies on your browser or device to assist in delivering relevant advertising on other websites you visit or other online services you use. We may also use audience matching services from these third parties to reach people who have visited or may be interested in visiting our Services by providing information such as email addresses. Additionally, we may use analytics partners to help us understand how our users interact with the Services, including to understand website traffic, ad performance, and customer activity.
- Legal Compliance and Rights. We may disclose your information if we believe in good faith that this is required or appropriate to comply with applicable law, regulations, or legal process; to establish or exercise our legal rights; to defend against legal claims; to seek legal representation or advice; and to enforce our legal terms, agreements, and policies.
- Protection of Hogsalt and Others. We may disclose your information if we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; and to protect and defend the rights, property or safety of Hogsalt, our users, our employees, or others.
- Corporate Transactions. We may disclose your information as part of, or to take steps in anticipation of, a sale of all or a portion of our business, a divestiture, merger, consolidation, asset sale, bankruptcy, or other significant corporate event.
- Your Consent. If you have consented to additional disclosure of your information, we will disclose your information consistent with your consent.
- Other Disclosures. We may also disclose your information as otherwise permitted or required by law.
- Your Choices
- Your Information Choices
We provide you with certain choices regarding information that we handle about you, including the right to request the following:
- Access to, or a copy of, your information;
- Confirmation that we are processing your information;
- Correction or amendment of your information;
- Deletion of your information;
- Transfer of your information to a third party; or
- Restriction or objection to certain uses of your information.
If you have provided consent for us to use your information for a specific purpose, you may also request to withdraw that consent. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal and will not affect the processing of your information based on other lawful grounds.
You can exercise these choices by emailing us using the information in the “Contact Us” section below. You may be able to exercise certain choices (e.g., updating your account information) through your account. If you have more than one account with us and would like to exercise the same choice with regard to all accounts, you must instruct us regarding each separate account. We may ask you to provide us with information necessary to reasonably verify your identity before responding to your request. Please note that the above choices are subject to certain limitations. For example, if you request to delete information that we must retain for purposes of legal compliance, we may decline your request.
- Marketing Communications
In accordance with applicable law, we may send you marketing communications regarding our Services or the services of third parties that we believe will be interesting to you. You can ask us to stop sending such communications at any time through the opt-out instructions provided in the communication or by contacting us using the information in the “Contact Us” section below.
If you opt out of marketing communications, you may continue to receive certain non-promotional communications about services you request or engage with (e.g., a confirmation of purchase email) and service-related communications regarding us and our Services communications (e.g., communications regarding our Services or updates to our legal terms, including this Policy; security-related communications; or communications about the status of your account). Opting out of marketing communications will not halt these and any other non-promotional communications.
- SMS/Text Messages
We or third parties acting on our behalf may send certain communications via SMS/text message. For our terms governing SMS/text messages, including your choices regarding such messages, please see our Terms of Service.
- Cookies
We and third parties use cookies and other similar technologies (such as web beacons and pixels) to collect information about your use of our Services. Cookies are files that are stored on your device through your web browser. Web beacons and pixels, which we may place on our Services and in our emails, operate in your browser or in your email program and can run operations on your device (such as reading and writing cookies) and can send information from your device to us or third parties.Cookies and similar technologies perform a variety of functions, including enabling the Services to function, securing the Services, personalizing the Services, helping us analyze and understand use of the Services, and assisting with advertising and marketing.
You may be able to disable cookies through your browser or device settings. Please consult your browser “Help” menu and device settings for more information. Certain cookies (“essential” or “strictly necessary” cookies) may not be disabled as they are essential for the Services to function. If you disable cookies using a browser or device setting, that setting will apply only to the browser or device you are using, so you will need to reset the setting on a different browser or device. If you disable some or all cookies, the Services may not function as intended and some features may be unavailable.
- Online Analytics
We and our vendors may use third-party analytics services on the Services to help us understand how users engage with the Services, including Google Analytics. These parties may use cookies and other technologies to help collect, analyze, and provide us with reports and/or data. For more information about Google Analytics and how it collects and processes data, please visit: https://policies.google.com/technologies/partner-sites. To opt out of Google Analytics using your information for analytics purposes, see: https://tools.google.com/dlpage/gaoptout.
- Online Advertising
We and third parties may use the information we collect to tailor the advertising you see online. You have choices about how information about you is used for this purpose.
Some tailored advertising is carried out using cookies. We also use audience matching services to reach people (or people similar to people) who have visited our Services or are identified in one or more of our databases ("Matched Ads") by us uploading a customer list to a technology service or incorporating a pixel from a technology service into our own Services, and the technology service matching common factors between our data and their data. For instance, we incorporate the Meta pixel on our Services and may share your email address with Meta as part of our use of Facebook Custom Audiences.
You may be able to set your browser to refuse certain types of cookies or alert you when they are being used, as explained above. In addition, you may go to the Digital Advertising Alliance ("DAA") Consumer Choice Page for information about opting out of tailored advertising and your choices regarding having information used by companies participating in the DAA. You may also go to the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page for information about opting out of tailored advertising and your choices regarding having information used by NAI members. We make no representation about the accuracy or effectiveness of these opt-out mechanisms.
Mobile devices often include settings to help you manage how your device collects and discloses information for advertising purposes. For more information on how to manage those devices settings, please visit the Network Advertising Initiative’s mobile choice page.
Modifying your browser settings or opting out of tailored advertising via your web browser may have different results depending on the type of device or web browser you use and the version of your device operating system. Opting out of tailored advertising does not prevent you from seeing ads online; instead, the ads you see are less likely to be customized to your interests. Opting out is generally effective only on a device-by-device, or browser-by-browser basis. If you use more than one browser or device, the effect of any opt-out mechanism may be limited to the device on which you used the mechanism.
- “Do Not Track”
Do Not Track (“DNT”) is a setting that users can enable in certain web browsers. DNT signals do not have a commonly agreed-upon meaning and we do not currently recognize or respond to DNT signals.
- Security
Although we take certain measures to protect your information, no method of security is perfect. By using our Services, you acknowledge and accept that we cannot guarantee the security of your information, and that you provide information to us at your own risk. You are responsible for keeping your username and password confidential.
- Data Retention
We may retain your information until we determine that retention is no longer necessary to fulfill the purpose for which it was collected and retained, and as required by applicable law. Retention periods may vary depending on the type of information and the context and purpose of its collection and use.
- Third-Party Links and Content
The Services may have links and embedded content to third-party websites, apps, or other digital properties that may have privacy policies that differ from ours. We are not responsible for the practices of such third parties or their sites, apps, or properties. You should review third parties’ privacy policies to understand how they may handle your information.
- Children’s Privacy
We do not knowingly solicit or collect personal information (as defined in applicable law) from children under the age permitted by applicable law without parental consent. If we become aware that a child has disclosed information to us in a way that is prohibited by applicable children's privacy laws, we will delete such information in accordance with applicable law.
- California “Shine the Light” Disclosure
The California “Shine the Light” law gives residents of California the right under certain circumstances to opt out of the sharing of certain categories of personal information (as defined in the Shine the Light law) with third parties for their direct marketing purposes. We do not disclose personal information to third parties for their own direct marketing purposes.
- Information for Non-United States Residents
Please note that Hogsalt is located in the United States. If you are located outside of the United States, you should be aware that any information you provide to us about yourself is transmitted to us and processed in the United States and other locations where we or our vendors or partners are located. Your information will be protected subject to this Policy and United States laws, which may not be as protective as the laws in your country. Such laws may in certain cases require the disclosure of your information to public authorities in the United States and other countries where we or our vendors or partners operate. By using the Services, you acknowledge and consent to such transfers of your information to the United States and other locations where we or our vendors or partners are located.
- Changes to This Policy
We may update this Policy from time to time. If we make any changes, we will update the Last Updated date above and provide notice in accordance with applicable law. We encourage you to read this Policy regularly to check for changes. Changes to this Policy are effective when they are posted on this page. Your continued use of the Services after we publish changes to this Policy constitutes your acceptance of the updated Policy.
- Contact Us
If you have questions about this Policy or our privacy practices, please contact us at dataprotection@hogsalt.com.